A leading retail and leisure destination has announced the launch of its 'dog-friendly' status.

Initially for a limited trial period, man’s best friend will be welcomed into Silverburn to join its owner to window-shop the latest fashion trends or accompany them on a dinner or coffee catch-up with friends.

Water bowls and waste bag stations will be located throughout the mall and, after consultation, a selection of retailers have given pooches the green light to shop.

The dog-friendly stores can be identified by a paw print vinyl sticker in their windows.

In addition, Krispy Kreme have recently added 'pupiccinos' to their coffee menu.

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David Pierotti, general manager of Silverburn, said: “We pride ourselves on being a destination that is inclusive for all and, considering the 10% rise in dog ownership in recent years, we wanted to trial opening our doors to everyone in the family, which includes some of the best-behaved dogs out there.

“This new policy allows visitors to shop, eat and relax at Silverburn alongside their canine companion without the anxiety of leaving them behind.

“When asked, over 80% of our customers welcomed the concept, so we’re excited to make this addition and will continue to monitor feedback throughout the trial period.

“To enable the best experience for all at Silverburn, there are some guidelines to follow, including dogs remaining on a lead at all times, owners cleaning up after them and respecting individual retailers’ policies on dog admittance.”

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For further information and a list of FAQs on all things dog-friendly at Silverburn, visit www.shopsilverburn.com.

The current dog-friendly retailers at Silverburn are:

  • Barrhead Travel
  • Beaverbrooks
  • Chisholm Hunter
  • Clinton Cards
  • Cotswold Outdoor
  • Döner Shack
  • Fossil
  • H&M
  • Hays Travel
  • Hobbs Krispy
  • Kreme
  • Kurt Geiger
  • Mobile Snap
  • Office
  • Pandora
  • Paperchase
  • Stack & Still
  • Superdry
  • Swarovski
  • Thaikhun
  • The Body Shop
  • The Fragrance Shop
  • The Gallery
  • Upload Abode
  • Waterstones