THE COCA-COLA Christmas truck is set to return to Silverburn Shopping Centre this festive season.
The company has announced the shopping centre is set to feature as the first stop in the truck’s tour, after it was cancelled due to the coronavirus pandemic last year.
The Coca-Cola Truck Tour will be stopping at Silverburn Shopping Centre on November 24 and 25.
This year, the tour is part of Coca-Cola’s Real Magic campaign, carrying a message of festive joy and inclusion, reminding us that “real magic happens in the moments of warmth and connection that we share with others”.
Louise Maugest, Marketing Director at Coca-Cola Great Britain, said: "Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour.
“With the magic of Christmas needed now more than ever, we thought it was only right that we bring it back this year, safely and securely.
“The Coca-Cola Truck Tour has always been a moment to remind us of the importance of togetherness and community, something particularly prevalent during the festive season.”
The sight of the Coca-Cola Truck is often said to mark the official start of Christmas and has done so ever since it first appeared in Coca-Cola’s famous ‘Holidays Are Coming’ advert 26 years ago.
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