A MAJOR shopping centre is hoping shoppers from East Renfrewshire will take advantage of an app with a difference.
To coincide with National Senior Citizens Day this Wednesday, bosses at Silverburn have launched ‘Instagran’, the area’s first shopping service from an OAP.
The new bespoke service was piloted in Silverburn and saw the ‘Instagran’ blaze a fashion trail through some of the UK’s top fashion retailers, assisting shoppers with that most valued commodity when it comes to outfit selection – good, old fashioned, granny honesty.
Initially launched as a pilot scheme, ‘Instagran’ saw a selection of GWAs (Grannies With Attitude) give their objectivity, honesty and kindness in dispensing sage fashion and lifestyle advice.
David Pierotti, General Manager at Silverburn said: “We are delighted to have our Instagran here in Silverburn. We all know the pressure that people face now to look good on social media so Instagran is very topical but also highly practical in helping our shoppers pick the perfect outfit.
"This service is perfect for those wannabe style influencers on social media whose outfit choice is all about ‘doing it for the gram’.”
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