Tony Fitzpatrick reckons St Mirren should take inspiration from ice hockey outfit Braehead Clan after being named the Paisley club's chief executive, writes Scott Mullen.

The former Saints player and manager was unveiled yesterday as the man to replace outgoing CEO Brian Caldwell, who is set to take up a similar role at Shrewsbury Town, reports the Evening Times.

Part of the 59-year-old's remit is to immerse St Mirren further into the community and help bring more people into the club.

It is something that Braehead have done to great effect. Despite only being formed in 2010, the Elite League side regularly play in front of sell-out home crowds at the Braehead Arena of around 3500, while their attitude to fan engagement and entertainment has helped win them plaudits as well as awards.

Fitzpatrick is one of many admirers of the Glasgow outfit, and he has pledged to take a leaf out of their near neighbours' book at Saints.

“You have to engage with supporters," he said. "I look at Braehead. Look at the way they have generated things. You have to look at it and give them credit.

“St Mirren have great foundations but like the great man Sir Alex Ferguson once did here, you have to go out and get your customers."

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