THE owner of an East Renfrewshire lingerie boutique has hit back after being told an advert ‘objectified women.’

Marcella Louden, of Silks, in Netherlee, said she was unclear why the Advertising Standards Authority had criticised her on the basis of one complaint.

The ad featured the torso of a woman, in a £180 lingerie set, leaning forward with the tagline ‘Tease the Season’ and was displayed in December last year.

A complaint was received after it appeared on a billboard at Clarkston Toll.

Ms Louden, who also runs a branch of Silks in Hyndland, said she was in the business of “making women feel good about themselves”.

She added: “I requested an image from one of my suppliers, Aubade, for use in my Christmas campaign. What I got was a close-up showing the delicate embroidery on a bra, brief and suspender set.

“There is a trend at the moment for photographs in which the model’s head isn’t shown, in order to emphasise the product, so I never thought for a moment that anyone would find this image offensive.

“We take great care with fitting and with providing the best service for our customers because we are in the business of making women feel good about themselves, not about objectifying them.”